A wise man with whom I worked during my earlier years once came up with a profound New Year’s resolution at our annual marketing support meeting.  The entire group laughed out loud when he said his resolution was to never say “it should work” again. There does seem to be a resurgence of people not [...]

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YouTube is a great place to locate innovative marketing techniques. It is also a great place to wonder how people came up with their ideas but some things are better left unexplained ... especially a video like this!

Prospects sometimes ask for me to submit a detailed proposal that outlines deliverables and costs for milestones on a project. This usually follows a lengthy phone conversation. This is not an unreasonable request but preparing these proposals takes time that cannot be spent on other business activities and exposes details about my strategies and methods so my quandary is what level of commitment to ask of the prospect in exchange prior to delivering the document. Although it is part of doing business, nobody likes paperwork.